Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBxrW6XF7cdcnAJczQPP5Id-bqrdLxeAq4v3_TAoIhXHr4ezpJefRWRuxR1JN37WXAcAG6ObsHSyyNI6sbYxADEGhBgqHzsCvzUTzd3tOReLv9VEdSK6j2_SWGDTlxR6KXjpmJc7gHyZPcvEMwLtkxLkVOVXVcjDahkTvHXxi4W-3TB-GMr9WMaEPX/s1600/puma%20king%20icon%202023%20boots%20%287%29.jpg)
Puma King Ultimate 'Icon' 2023 Boots Released - Honoring Eusébio, Pelé, Cruyff, Matthäus, and Maradona - Footy Headlines
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-51_1672399623974.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg?w=414)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express
![TBT to 1970 with Pele and his #Puma Kings. Today, the legend lives on: http://bit.ly/1ptUnmE | Brazil football team, Pelé, Soccer players TBT to 1970 with Pele and his #Puma Kings. Today, the legend lives on: http://bit.ly/1ptUnmE | Brazil football team, Pelé, Soccer players](https://i.pinimg.com/564x/fe/27/85/fe2785c4790cb9be69c42e4e28f9fb7f.jpg)