![The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/IBZKhK2XC6UcUCx2-Ggnz74KZIM=/1960x1470/cloudfront-eu-central-1.images.arcpublishing.com/prisa/BKZDZY4PVBBW5PB3C4AK52OIDY.jpg)
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English
![Fourteen NBA Rookies Sign Sneaker Deals with Nike - Sports Illustrated FanNation Kicks News, Analysis and More Fourteen NBA Rookies Sign Sneaker Deals with Nike - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_768%2Cx_1849%2Cy_1318/MTkxNTgzODQyODIwMTcxMjUw/usatsi_17846760.jpg)
Fourteen NBA Rookies Sign Sneaker Deals with Nike - Sports Illustrated FanNation Kicks News, Analysis and More
![Fourteen NBA Rookies Sign Sneaker Deals with Nike - Sports Illustrated FanNation Kicks News, Analysis and More Fourteen NBA Rookies Sign Sneaker Deals with Nike - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_1200%2Cx_2326%2Cy_2185/MTkzMjEwNDg3MDU4NDc0OTE1/usatsi_19186924.jpg)
Fourteen NBA Rookies Sign Sneaker Deals with Nike - Sports Illustrated FanNation Kicks News, Analysis and More
![Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A](https://fadeawayworld.net/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTgwNjA5NTQ2MTI4MDA4NTUy/nike-had-conditions-before-giving-rookie-michael-jordan-a-contract-either-be-nba-rookie-of-the-year-or-average-20-ppg-or-be-an-all-star-or-sell-4m-worth-shoes-in-a-year.jpg)