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Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
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A Chinese performer holds up the word which reads "possible" near logos for the Beijing 2008 Olympic Games and Adidas during a media event to annouce Adidas being selected as the Official
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
